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Norcal Anew

Published Monday, June 01, 2009

San Francisco-based Norcal Waste Systems has changed its name to Recology. “Recology, with clear roots in words like recycling, renewal, reuse and reduction, signals that the company will be leading the evolution of the industry — eliminating waste from the vocabulary of consumer and industry alike,” said a company press release announcing the change. “The new name, Recology, supports the company's unique record of success in driving resource recovery and composting services to unparalleled levels.” “Our industry is no longer about waste management,” said Mike Sangiacomo, president and CEO of Recology, in the press release. “It is ...

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