The Load Less Traveled

To Nick Fahey, area manager of the family-owned Southern Oregon Sanitation hauling firm in Grants Pass, Ore., the clunky term “route optimization” breaks down to some very simple concepts, the cornerstone of which is making more money without skimping on customer service. “To me, it's about how we can do a route faster, pick up for more customers in a driver's day, reduce the overall mileage for the fleet, and reduce the trips to the landfill/transfer facility,” Fahey says. “I want to be as profitable for the company as possible without impacting the customer financially.

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