RECYCLING: ReThinking Recycling

Getting people to recycle can be as painful as pulling teeth without Novocain. However, Stratford, Conn.-based rePlanet may have discovered a painless way to extract recyclables from the waste stream. Launched in 1999, rePlanet recycling centers are designed to be placed in supermarket parking lots, to make recycling more accessible. The centers accept a variety of materials, with deposit-value containers, such as aluminum, glass or plastic beverage bottles, comprising the bulk of the recyclables. RePlanet operates primarily in California, which is one of 10 bottle-redemption states. When a customer brings recyclables to a rePlanet center, a certified recycling ...

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